Brand Reputation

I will tell you that your organization’s Brand is one of the most important assets you have. I think this is fairly logical given that I co-own company that sells branding services.

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David BillsonComment
Neurodivergent for the Holidays

I want to like Christmas or the Holiday Season. I really do.

At the same time I have steadily decreased my enjoyment of the Holiday Season each year and it’s led me to reflect on why that is the case. I believe that most of my challenges are related to the tension between reality and expectations for the season. Gift giving is a perfect example of one of these tensions.

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David Billson Comments
Others help you run better (literally)

I’ve been doing a lot of exploring around accountability, teamwork and culture lately. One of the things I have been fascinated by is how external accountability works. In my experience, I am far more likely to let myself down versus another person. And everything I’ve read is that this experience is not unique to me.

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David Billson Comments
Entrepreneurship in Pandemic

COVID-19 has presented a unique challenge to many. In some cases it has caused companies to experience explosive growth. In other cases it has caused a massive drop. In some cases COVID-19 has caused businesses to instantly cease. It’s unlike anything I have seen in 20 years of running a business.

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rTraction Comments
Vacation planning during COVID-19

We’re about to take a family vacation time at our household. As we look to have some downtime with our family I liked into what we could do from a practical perspective with a 4 year old and 2 year old at home. The results were… not plentiful.

It made me think of the differences between house-arrest and attempting to vacation during COVID-19. The short answer is that House Arrest may, in some cases, offer more options.

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David BillsonComment
Let's go Back to the River

Is the Thames a great river?

For me, the river is an amazing natural treasure. I have walked its shores in quiet contemplation. I have biked along it both for commuting to work and for pleasure. I recall attending family reunions in Springbank Park as a child, playing with my cousins down by the river’s banks.

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David BillsonComment
Local Matters at election time

A few people have asked me for my opinion on both mayor and ward candidates. I figured I’d highlight a few ideas in one place. This year ranked ballots enter the fray. It will be fascinating to see how that works out.

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PoliticsrTraction
Egos and CEOs

At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.

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LeadershipDavid BillsonComment
Branding #LdnOnt

For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.

I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.

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Vision for 2030 - More sustainable businesses

It’s an exciting time to be an entrepreneur. When I say “entrepreneur” I could just as easily mean a for profit business owner as a nonprofit leader, as the point here is entrepreneurial spirit vs. governance structure. I believe we’re just at the start of the sustainable business revolution, but I think there is more that we can — and must — do to accelerate that movement. Here’s why.

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