There’s a small advantage to losing around 65-70% of your revenue almost overnight (as explored in Part 1): the important things become crystal clear.
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So, you’ve landed that Big Fish. Congratulations!
…
Now what? We’re here to help you through the next stage of your journey.
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To be fair, it wasn’t exactly a secret.
Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.
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Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.
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I recently wrote about our change back to using the rTraction brand, and the outcomes of the process that led to that decision. What I did not write about, at the the time, is how damned hard it was to come to those conclusions.
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